California Dreamin’ – A Blueprint for CCPA/CPRA Compliance
New U.S. Privacy Laws Follow GDPR Trend With the approval of the CPRA citizen’s initiative (Consumer Privacy Reform Act amending the CCPA – Proposition 24) and the introduction of new privacy legislation in New York and elsewhere all moving toward a U.S. equivalent of GDPR, it is time to face the fact that U.S. privacy compliance obligations are here to stay. When GDPR enforcement began in 2018, many U.S. businesses that were not operating in the EU considered it something that was happening “over there.” Enforcement of the California CCPA (California Consumer Privacy Act) began in January 2020. Now, the hope of avoiding strict privacy compliance obligations “over here” is now only a dream. The CPRA amended and strengthened the CCPA, moving it closer to the protections afforded to EU citizens, and post-Brexit, to UK citizens. (Proposition 24 approved November 2020; Effective 1/1/23.) it is time to face the fact that U.S. privacy compliance obligations are here to stay There are privacy bills pending before the New York Assembly that like CCPA/CPRA adopt many of the key privacy principles staked out by the GDPR: Consent, Privacy by Design, Data Minimization, Lawful Purpose, and Information Security. In addition, both the California …
